Austral Booking (AB) consists in a virtual platform, “Travel Market Place” (T.M.P) that aims at connecting and “synchronizing” the needs of the users with those of the tourism service providers, through electronic devices such as computers, tablets and smart phones.
Austral Booking is an on-line booking system which does not commercialize its own services, or those of third parties. It isn’t a travel agency either; it is a system which enables the confirmation of bookings between the user and the service provider, pursuant to the terms and conditions published in our platform. In AB the user will find the booking policy, the description of the service rendered, the rates, the available payment methods, the cancellation policies, the minor’s policies and those of the overall service rendered. Such postings are uploaded by the real tour operators at the destination.
Austral Booking Community- AB (Synchronicity)
We intend to set up the proper market conditions (inspired in Carl Gustav Jung’s theory) and to enhance the “synchronicity” between the Needs & Desires of the users and those of the service providers which are APPROVED BY AUSTRALBOOKING.COM. Our main purpose is to develop an on-line community and to create a “Travel Market Place”; thus, creating visibility, business opportunities, saving search time, and enabling users to directly have access to the services offered by diverse real tour operators without dealing with intermediaries. Since we constantly update the platform, there is competition between the different providers, which in turn leads to fair prices & better quality services and is beneficial for both users and providers.
Moreover, Austral Booking includes a B2B (Business to Business) platform that works with the same rationale, but only between the providers and the tour operators registered with and approved by AB, which simplifies the search of tourism service providers and operators by destination, the price/quality comparison, and enables our users to find new products and services offered by countless operators. Everything can be done at one single site.
"Sinchronicity: The connecting principle, linked to the invisible"
Regards,
Jorge Campbell
Director
In the early 21th century, after having resided during 15 years in Scandinavia, Asia and Brazil, I came back to my “dearest and cyclothymic” Argentina, where I was violently received by the worst economic crisis and the major default ever seen in the history of the world in 2001. This drove me to explore new business avenues and to look for a better quality of life in Patagonia, most specifically in El Calafate, in the province of Santa Cruz.
Once I was here I realized that, due to the deficient and sluggish internet connection and the scarcity of tourism websites, the on-line commerce method was underdeveloped; this was also due to the fact that tourism is an intangible asset and to availability issues. Hence, I decided to enter the Tourism + Internet business and to develop the tourist information site todocalafate.com in 2004, through which I provided information on the services rendered and on the different services providers. This site was financed by means of publicity.
Thanks to the quick and high level of acceptance of this site, and due to the lack of quality sites in Patagonia, I was instantly well-positioned in search engines, which subsequently led me to embark on an eight-year-journey, during which I gathered information on the tourism industry and travelled all throughout the Austral Patagonia, connecting the “virtual world with the physical world” ; this is to say, “synchronizing” all the updated firsthand information. This is how I developed the sites todoushuaia.com and todomadryn.com, in the mixed format of publicity with sale of tourism and travel-related services, together with direct commerce agreements with different travel agencies.
“From the virtual world to the physical world. If you are not there, you don’t exist.”
In 2014, given the difficulty inherent in the services, rates, availability updates and the regular requests from our clients for a wider variety of services and destinations, together with the boom of the on-line universe (a single fact should be recalled: the total number of internet users in Argentina increased from 3 million in 2001 to 31 million in 2012) I started to develop the e-commerce + communication technology project with australbooking.com, transforming the business profile from publicity and direct commerce towards an on-line tourism market in which the real service providers commercialize their services through postings edited by themselves, with constant updates, new services and discounts- all of them directly traded- by the real tour operators in the destinations APPROVED by australbooking.com. A rate is charged for this service only when a booking is confirmed based on availability issues. AB, therefore, does not take part in the trading of the services, it merely takes part in both the availability and booking confirmation.
After overcoming several hindrances related to the software development, and always for the purposes of solving the problems of both users and tour operators, I started developing a new phase of the “communication and new technologies” business. This project is primarily based on my experience as a service provider and as a traveler, my passion for exploring new cultures and the history of the places I visit, the adventures, and the new geographies, ranging from the small Denmark in the multicultural Europe, to the giant and millenarian China and to the end of the world in Tierra del Fuego. Fourteen years ago, I decided to launch this project. I used to have a simple informative website of tourist information and publicity, which later became a travel agency and, finally, I attained this new stage of the e-commerce business through communication between electronic devices among users, tour operators and AB, which is much more dynamic and beneficial to everybody.
All my experience as a traveler and as a professional service provider is placed on AB together with my vision on commerce within the tourism industry.
I intend to create synchronicity between the economic agents, with the same wild spirit that the mythic Patagonian pioneers had in the 19th century. A 2.0. Patagonian pioneer! We just have to get started. The most difficult part is already done!
“Good thoughts + good words + good deeds”
Regards,
Jorge Campbell
Director
At present, the tourism industry stands for 23% of the e-commerce sales, which turns it into one of the main drivers of this activity, and makes it clear that beyond the electronic transactions that are carried out via this media, there’s a great thrust of the sales from the virtual world to the physical world.
The fact that this raising tendency will remain stable is blatant, since the services of this industry are very easy to sell by means of the e-commerce and electronic devices. The same occurs with all the “intangible” assets that, in other words are those which are abstract, and cannot be “touched”.
Social networking+ M-commerce
The future commerce via smartphones and tablets is already showing 25% participation within the e-commerce environment, many companies already offer the option M-commerce, which entails the sale through the internet or mobile data by means of mobile devices such as smartphones and tablets.
This method follows the e-commerce’s lead, since it is witnessing a demand in growth as opposed to a supply that has not yet developed the necessary tools to carry out the sales. In spite of that, we are sure that in some years its use and development will become widespread and this will solve the client’s problems and they will be able to buy the services directly from their MOBILE DEVICES. Unfortunately, not all companies are making use of this handy tool yet.
In 2015, more than 70% of internet users searched regularly the web in order to analyze their purchase options within the physical world and they decided on which product or service they should buy through the use of mobile devices.
Those companies that are still not in the tone should bear in mind what Patricia Jebsen, the president of the Argentine Department of Electronic Commerce, has stated: “The profitability and the dynamics generated by e-commerce are important, but even more significant is the amount that you will lose if you fail to be on-line or if your products and services are not available and visible within the “World Wide Web” through electronic mobile devices”.
Source: Patricia Jebsen, President of the Argentina Chamber of Electronic Commerce
Austral Booking community: connecting the invisible!
Regards,
Jorge Campbell
Director
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Enjoy the freedom of being able to choose amongst countless tour services at the destination you want and customize the trip of your dreams
Do your search by destination,by service,and compare prize/quality ratio,cancellation policies,minors policies,forms of payment,etc,amongst the countless tour operators that suits you better to your budget and needs.
Bu confirming a reservation the operator commits to render the services required based on the cancellation , minors, and payment policies published. The only charge will be the use of the Austral Booking reservation system.
The Market Place/ Bussiness to Bussiness (B2B) is a tool, in which only licenced operators offer their tourist services in a direct way to other operators.
Belonging to the Market Place shortens the search times,and allows you to access to all services directly with different real actual operators thus avoiding middlemen, with a continuos updating.
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